For Oracle, this is a new week and time for another corporate acquisition. This week, consumer products, this support applications and markets cloud customer service. Oracle agreed to pay $ 1.5 billion for RightNow shares at about $43 per share, which is about 20 percent over the closing price of the company on October 21. Oracle said it expects to complete the acquisition in late 2011 or early 2012.

Right Now is a cloud-client correlation management provider with significance on multichannel consumer service and support. It has been a great competitor to salesforce.com as well as Oracle’s own accessible CRM offerings. RightNow agreement is follow-on to Oracle’s takeover last week of Endeca, a manufacturer of software that assists enterprises direct unstructured data. Oracle did not disclose financial terms of that agreement.

Oracle likely obtains RightNow, mainly due to multi-channel capabilities that operate customer service call centers, Web self-service applications and social networking, principal analyst at Beagle Research, Denis Pombriant, which concentrate in CRM analyzing market.

The RightNow purchased supplement of Oracle's early 2011is the acquisition of ATG, a producer of multi-channel CRM, retail applications and e-commerce. The achievement of Right Now, along with ATG, together with the obtainable Siebel on Demand applications and Oracle CRM, Oracle offers a "significant mass in the cloud" for their CRM products, said by Pombriant. Right Now to "gel well" with Oracle’s further CRM properties, he said.

The acquirement, said by Pombriant, also permits Oracle to further strengthen its offering of CRM in the face of increasing rivalry with salesforce.Com, which holding company in its place as the most flourishing clean-play on-demand CRM stage on the Web.