Customer relationship management (CRM) offers the battered credit crisis superior than many other business software applications over the last two years, in accordance to Gartner. A current European study of 302 European business and IT experts performed by the forecaster organization expects European CRM software sales in 2010 will raise 0.7 percent, year on year.

The major scientific driver after this increase may be the proceed in the direction of cloud computing, based on Clive Longbottom, service overseer of analyzer team Quocirca: "The principal point to defend myself on panel, if you are contemplating buying a CRM system at the current time is actually don’t. The period of large CRM applications, such as ERP is failing because of the modifications to the underlying architectures. Put simply when cloud computing arrives through properly, it is the game changer.”

Dominic Shine, group CIO Reed Exhibitions, that has gone to live in cloud-based CRM after a current worldwide business architecture review, explained how the drivers behind their corporation's movement had been to locate a flexible and simply executed system that would provide as they are ability to support 2500 customers worldwide.