Google just unconfined a new addition for its Chrome browser that will make it easier to avoid ads on the web.

"Keep My Opt-Outs" stores the settings that user’s chalet with ad industry opt-out programs like the Network Advertising Initiative along with the Self-Regulatory Program for Online Behavioral Advertising in one location, ensuring you don’t have to rely on cookies to trace those preferences. It's a nod towards the Do Not Track movement that has been gaining a bit steam, which Google acknowledged in a blog post announcing the extension.

"A better "Do Not Track" system is a browser wing that means you can quickly opt out of personalized advertising from all participating ad networks only once and store that setting permanently," wrote Sean Harvey and Rajas Moonka, product managers at Google.